Our Story

Rochi India was born from love.

The name Rochi carries two pieces of my heart — Ro from my very first pet, Roach, and Chi from my forever companion, Chini. Their unconditional love became the soul of this brand.

Jaipur became more than a city to me — it became home. Its colours, heritage, craftsmanship, and timeless textiles inspired a lifelong love for Indian fashion and culture.

At Rochi India, we celebrate that heritage through breathable cotton fabrics, beautiful prints, and thoughtfully designed silhouettes. From contemporary cotton prints to traditional crafts like Hand Block Prints, Bandhani, and Leheriya, every collection honours Indian artistry while embracing a modern, effortless aesthetic.

Crafted for the Soft Girl Era, our collections are filled with dreamy pastels, feminine details, and easy silhouettes that feel light, comfortable, and timeless. We believe softness is a strength, and our designs are made to reflect that.

But Rochi India is about more than beautiful clothes.

We are here to uplift women with confidence. We believe the right outfit has the power to transform how you feel. When you feel comfortable in what you wear, confidence follows naturally — and that confidence is the most beautiful thing you can wear.

Every outfit is thoughtfully designed to become a part of your everyday moments, your celebrations, and your memories.

Inspired by the heart of Jaipur and created with love, every order is picked with love and packed with even more love, carrying a little piece of our story to become part of yours.

Crafted for the Soft Girl Era.
Inspired by Jaipur.